Dylan Mulvaney Thinks You're Stupid. And He is Right.

For the entirety of the last week, social media algorithms fed me a steady diet of outrage about a young man who thinks or pretends he’s a woman and prances around in TikTok videos. The man is called Dylan Mulvaney and if you haven’t heard about him you’re missing what some people appear to think is the greatest threat to Western civilisation.

Because of how offended they are by his (admittedly insulting) act, they routinely help this confused or very clever young man to reach a huge audience by reposting his content on their own platforms. Some popular online commentators have devoted hours of their broadcasts to this person. This is then inevitably followed by Mulvaney securing yet another sponsorship deal with a major brand. Their response? They continue complaining about him to millions of people, without a moment’s pause. If this vicious cycle goes any further the next Olympic Games will kick off with an excruciating 20 minute solo performance from Mulvaney in which he will adopt every exaggerated female pose in his impressive arsenal.

It is extraordinary that for nearly 7 years now those of us who have expressed concerns about the fact that our institutions have been captured by a woke mindset refuse to understand that our institutions HAVE actually been captured by a woke mindset.

Imagine that you are the head of a marketing department for a major brand. Your company organises routine diversity and inclusion seminars for all staff. Your company donated to BLM. Many of the people with whom you routinely exchange emails have pronouns in their bios. You yourself may or may not be entirely on board with all of it, but no one says anything. What you don’t know, is that most of them don’t say anything for the same reason that you don’t: they’re afraid because they think they’re a small minority when they’re not - but that’s beside the point.

The actual point is that you operate in an environment where, at least on the face of it, Dylan Mulvaney is a hero. The point of “diversity” the way woke people do it is that you must elevate people from “oppressed communities”. The more oppressed they are, the greater your duty to ensure “greater representation”. A petite man who sort of passes as a woman but only enough that you still know “she” is trans is gold dust. “And look, this one’s got a huge audience. Pass me that chequebook”.

Your outrage means nothing to them. Most people who buy things from Nike do not know who Dylan Mulvaney is. They don’t know who you are. They don’t even speak English. The fact that a few people they consider “transphobes” are kicking up a storm on social media is a good look to Nike. “Look how progressive we are - we’ve offended some bigots!”. It’s like being attacked by the Guardian or the New York Times for you.

For the love of God, stop giving these people the currency of the internet: your attention.